- Driving regional media strategy and tactics (across paid and owned media) to contribute to added customer value, a strong brand and increased sales
- Being fully accountable for media budget investments and results for the region, securing in-depth analysis and optimization of the media mix
- Ensuring the leverage of digital media, analytic tools and other platforms, enabling H&M to make data-driven decisions and staying ahead in a rapidly changing media environment
- Managing a team of regional leads and specialists, ensuring effective collaboration with media agencies and cross-functional teams, and identifying and recruiting future talent
Alberto Mellado Montoro war bereits Referent auf dem folgenden ADZINE-Event: ADZINE CONNECT Video Advertising
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