Die Publisher-CDP: Wie Publisher mit Daten aller Art höhere Werbeeinnahmen erzielen
Deutsche Version
Die Publisher-Landschaft in Europa und der DACH-Region ist in Bewegung. Führende Medienunternehmen müssen sich hier heute und in naher Zukunft vielen Herausforderungen stellen. Zum Glück existieren bereits jetzt eine Reihe von Lösungen auf dem Markt, die sicherstellen, dass die Publisher weiterhin hochwertige, datenbasierte Werbevermarktung betreiben können.
In diesem Webinar werden wir gemeinsam mit AutoScout24, dem größten paneuropäischen Online-Automarktplatz, und Canton Marketing Solutions, dem führenden Beratungsunternehmen für Datenmarketing, die wichtigsten Themen rund um das zukunftsfähige Media-Business im Jahr 2022 diskutieren.
Zu den diskutierten Themen gehören:
- Der Kontext des Medienmarktes in DACH
- Der Wert von 1st-Party-Daten in einer Medienlandschaft
- Der Aufstieg von Datenkooperationen
- Nutzung von cookieless Lösungen (Universal IDs, Contextual)
- Werden 3rd-Party-Daten noch existieren?
- Innovative medienbasierte Use Cases
- Messung in einer cookielosen Welt
English version
The publisher landscape in Europe and DACH is moving fast, where there are many challenges facing leading media businesses today and in the near future. Luckily, there are a number of solutions on the market today to ensure publishers are able to continue to deliver many high-value data marketing use cases.
In this webinar, we will be joined by AutoScout24, the largest pan-European online car market, and Canton Marketing Solutions, the leading data marketing consultancy, to discuss key topics and themes centred around future proofing a media business in 2022.
The topics discussed include:
- Context of the media market in DACH
- The value of 1st party data in a media landscape
- The rise of data collaborations
- Leveraging cookieless solutions (Universal IDs, Contextual)
- Will 3rd party data still exist?
- Innovative media based use cases
- Measurement in a cookieless world
Speaker
Phil Raby
General Manager International, mediarithmics
Phil Raby has over 14 years experience in the media and technology industry, having worked for businesses like Microsoft, Criteo, Quill and TradeDoubler. He has predominantly worked with brands and ecommerce players in the enterprise space, including the likes of British Airways, John Lewis, Marks & Spencer, TUI and more. Most recently he has joined … Mehr
Lisa Stankewitz
Senior Product Manager, AutoScout24
Lisa is responsible for various product topics at AutoScout24, including the marketing of the company-wide 1st party data to national and international advertising partners. Furthermore, she is managing the expansion of AutoScout24's data strategy, with the aim of future-proofing the publisher's media business and ensuring its continued profitability. Lisa has more than 9 years of … Mehr
Joseph Pamboris
Director of Technical Consulting, Canton Marketing Solutions
Jos is Director of Technical Consulting at Canton Marketing Solutions. Helping organisations drive transformational change within marketing/advertising data & technology. Jos has over 20 years’ experience in digital marketing. He was Chief Product Officer at Flashtalking, and led AdTech and MarTech rollouts for advertisers across Omnicom Media Group and Publicis Media. Jos has helped dozens … Mehr