Panel Session auf der Ad Trader 2012 in Hamburg: The rise of the dynamic Sales House: What Models Will Work in The New ECO-System? - Philip Missler, Executive Director, InteractiveMedia CCSP - Nerissa MacDonald, Director of Trading EMEA MediaMind - Erhard Neumann, CEO ADTECH - Martin van der Meij, Yield Manager Telegraaf Media NL - Jay Stevens, VP and General Manager International, The Rubicon Project Moderation: Ciaran O´ Kane, ExchangeWire