Welche Daten braucht es für den Realtime-Mediaeinkauf? Panelteilnehmer: - Stephan Noller, CEO nugg.ad / Chairman Policy Committee IAB Europe - Sascha Jansen, Managing Director Annalect Group Germany - Rupert Tonn, Managing Director YD Display Advertising DACH GmbH - Ulrich Schmidt, Founder & Managing Director adpepper media - Holger Mews, Commercial Director Central Europe Adobe System Moderation: Ralf Scharnhorst